Prove it.
I know a lot of people who are making a career out of social media - good on 'em. While I find the subject rather broad, it's reaching enough of a maturity now that people are getting REAL results and answers to REAL problems. However, I do have issues with new entrants to a market claiming to be experts with nothing to back this up. Who are your clients? What were their problems? How did you help? What were the RESULTS? How did you show return on investment? More importantly, how do you prove that you're actually skilled at what you do?
I think there needs to be an open standard which Social Media Agencies can be measured by. Without this, the whole micro-industry could be brought into disrepute, and those that are good at what they do will simply be labelled as chancers chasing fads. Not cool for those good at their jobs, and a great way of highlighting those that are. Don't hide behind your claims - put your balls on display and let people know what you do and how you do it. If anything, you'll get more business - it works for us.
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accreditation
social media
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